Tram Town
Friday, March 04, 2005
| Category: Anti-siphoning The anti-siphoning laws make very little sense to me. I would have thought that, if laws were needed, the right result may have been achieved by government insisting that broadcast and cable rights are separately negotiable rights. After all the two broadcasting mechanisms have completely different customers. In the case of free-to-air the customer is the advertiser, we, the viewers, are the product. In the case of cable content providers we are the customer (a much better relationship for maximising our results). Whatever, the idiotic binds we get into when commercial FTA providers are not interested in the protected rights and, as a result, the sports can't be shown on cable should ring pretty loud alarm bells in the ears of our seemingly deaf minsters for telecommunication. So where does the SBS sit in all of this given that they have paid $1.2m for the rights to broadcast the cricket. Read the Bolta's take on this but if you can't be bothered, this final paragraph tells a lot of the story: As for the Government, it loves to see the SBS screen free cricket rather than Leftist tirades. And how sweet it is for us conservatives to see SBS itself – the multicultural icon – quietly assimilate, without even a struggle or cry of basta!Basta for those as ignorant as me translates from Spanish and Portuguese as "it is enough" and from Italian as "enough". I had to look it up. |
